Answer this question: what is the overriding objective you want your digital marketing efforts to achieve?
Analyze your potential customers
For any marketing strategy — offline or online — you need to know who you’re marketing to. The best digital marketing strategies are built upon detailed buyer personas, and your first step is to create them.
Plan your actions and measure meaningful results
Whatever your overarching goal is, you need to know how to measure it. These metrics will help you adjust your strategy in the future.